Školjka

%V0 Let $ABC$ be an equilateral triangle and let $P$ be a point in its interior. Let the lines $AP$, $BP$, $CP$ meet the sides $BC$, $CA$, $AB$ at the points $A_1$, $B_1$, $C_1$, respectively. Prove that $A_1B_1 \cdot B_1C_1 \cdot C_1A_1 \ge A_1B \cdot B_1C \cdot C_1A$.